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Whuffie, Social Capital, Social Networks … and Music

Over at the artsjournal.com/gap of Molly Sheridan, a bunch of us are this week talking about (well, writing about) the recent book The Whuffie Factor: Using the Power of Social Networks to Build Your Business by Tara Hunt, and the book from which it draws its title and inspiration, the science fiction novel Down and Out in the Magic Kingdom by Cory Doctorow. Specifically, we’re looking at how arts organizations and individual musicians can adapt to the increasingly online world.

My first entry in the conversation (“Do or Die or Other?”) focuses on the way Doctorow and Hunt separately manage the theme of rapid technological change.

By Marc Weidenbaum

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