Sound Ledger¹ (Mad, Noise, Toys)

Audio culture by the numbers

18: the largest number of Z’s in a single sound effect in the comics of Don Martin from Mad Magazine (for a buzzing bee)

12,000: number of annual premature deaths in Europe attributable to noise pollution

10: number of dollars, in millions, raised by the manufacturer of an “AI-enabled toy uses voice recognition and natural language processing to help instill good sleep habits in children at night and provide entertainment and educational activities during the day”


Mad:, Europe: Toy:

Originally published in the April 25, 2022, edition of the This Week in Sound email newsletter. Get it in your inbox via

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