Sound Ledger¹ (AI, Parrots, Big Voice)

Audio culture by the numbers

7: Number of years in the contract between vehicle manufacturer Hyundai and voice AI company SoundHound

21: Number of days after which parrot chicks begin to babble

20,000,000,000: Projected value, in $U.S., of the “Big Voice” industry within a few years


SoundHound: Parrots: Voice:

Originally published in the June 6, 2022, edition of the This Week in Sound email newsletter. Get it in your inbox via

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