Sound Ledger¹ (Noise, Branding)

Audio culture by the numbers

4,858: Number of tickets issued for vehicular noise pollution in Islamabad, Pakistan, in the past six months

500,000: The number of consumer surveys that make up an an AI-powered service that aims to “predict the granular emotional impact of music” (it’s called OnBrand)

12,000,000: The number of “datapoints” in the OnBrand algorithmic engine


Islamabad: OnBrand:

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