Sound Ledger¹ (Noise, Deepfakes)

Audio culture by the numbers

30%: Goal to reduce “the share of people ‘chronically disturbed by transport noise,’” per the European Commission’s Zero Pollution Action Plan

30%: Percentage of adults exposed to excessive noise, per “a study Apple conducted using data from its Apple Watch”

$20,000: Reported top asking price, per minute, for deepfakes on the darknet

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¹Footnotes: Goal: Apple: Deepfake:

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