Sound Ledger¹ (Hong Kong, Jargon)

Audio culture by the numbers

8,000: Number of members of a Facebook group called “Neighbourhood Noise Alliance (Hong Kong)”

1,185: Number of warnings, per the Hong Kong Environmental Protection Department, issued by “over neighbourhood noise due to hawking activities” (that’s hawking as in merchants, not birds)

1: Rank of “sonic branding” among topics that marketing professionals say they’d need help explaining to others (that’s above “blockchain, cryptocurrencies and NFTs”)

. . .

¹Footnotes: Hong Kong: scmp.com. Branding: adage.com.

Sound Ledger¹ (FAA, Wilhelm, Plants)

Audio culture by the numbers

$19,000,000: Amount, in $US, awarded by the Federal Aviation Administration (FAA) to 14 universities to reduce aviation noise

39: Length, in seconds, of the original (and newly rediscovered) recording session that yielded the famed “Wilhelm scream”

40: Average number of “clicks” emitted by “stressed” plants over the course of an hour

. . .

¹Footnotes: FAA: faa.gov. Wilhelm: pastemagazine.com (via John Kannenberg). Plants: gizmodo.com.

Sound Ledger¹: noise, ASMR, privacy

Audio culture by the numbers

42: Percent of rickshaw drivers in Dhaka, Bangladesh, reporting hearing loss

15: Percent rise in brand awareness after a hair salon franchise employed ASMR to promote itself

300,000: Settlement paid by Whole Foods under Illinois’s Biometric Information Privacy Act (BIPA) for allegedly using “voice recognition system without properly obtaining consent” of its workers

. . .

¹Footnotes

Rickshaw: thedailystar.net. ASMR: marketingdive.com. Whole Foods: findbiometrics.com.

Sound Ledger¹: Mumbai Edition

Audio culture by the numbers

100: Distance (in meters) from “schools, hospitals, courts and places of worship” within which loudspeakers are banned in Mumbai

16: Number of decibels reduced by the installation of a two-mile long fence along a highway

$12: Fee for drivers making too much noise on “No-Honking” day (1,000 rupees)


¹Footnotes

bloomberg.com