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The Sound of Vine.co

Listening to an app that revels in the absence of post-production

This current weekend’s Disquiet Junto project, the 75th, takes the Vine app (more at vine.co) as its subject. This isn’t just because the app’s six-second format allows for an interesting simultaneity of composing, performing, and recording. It’s also because audio has proved to be an under-appreciated aspect of Vine videos.

20130708-vine-offThe undervaluing of sound on Vine.co is in part due to what is, admittedly, a necessary UX decision: by default, the sound is off when a Vine is triggered. You need to click a little speaker symbol with a red X, turning it into two little green signifiers of volume. (The traffic metaphor only goes so far — there is no yellow warning phase.) As a result, Vines are experienced silently at first, the audio perhaps kicking in midway through, after the user takes action and clicks the sound icon, and only experienced in full when the second run of the loop begins. (That is, depending on the circumstance. For example, in the Chrome browser on an iPad, the videos don’t autoplay. Instead, you have to hit play, and in this case sound seems to be on by default.)

20130708-vine-onThe majority of Vines appear to be everyday field recordings and low-key stop-motion sequences. Some ignore sound, resulting in chance noise, while others embrace it. The decision-making, or lack thereof, is especially interesting to observe in the case of those videos that break the six seconds of allotted time into shorter stop-and-start segments. Most non-Vine filmmakers would use a single score to lend continuity to the fragments, but that isn’t an option in Vine, which allows for no post-production.

In turn, there are many Vines for which sound is, in fact, a conscious subject, if not the main subject. What follows are a handful of recent favorites:

Alexis Madrigal captured an ancient 8mm projector, not just its musty imagery but its noisy sound:

Richard Devine has been posting a lot of shots of his music production equipment, with an emphasis on modular synthesizers, often these intimate closeups in which the blippity sounds align with one or more blinking lights. The result suggests a hint of tech sentience:

Ashley Spradlin has posted a series of pieces that display the chance presence of daylight, such as this sequence of the sun playing against a wall, the background audio seemingly a shower. There’s an even stronger example amid Spradlin’s output — shadows of windswept trees filtering through curtains, punctuated by what seems to be an inopportune car honk — but I can’t seem to figure out how to share it. (It shows up in my feed in Vine on my phone, but beyond that I am at a loss.)

And here Craig Colorusso’s solar-powered ambient-drone “Sun Boxes” are given rhythmic texture thanks to quick edits:

By Marc Weidenbaum

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2 Comments

  1. [ Posted October 8, 2013, at 4:46 am ]

    Hello! Did you find a way to configure vines to autoplay with the volume on? Thanks a lot.

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