Email Isn’t Free

Over at, I’ve channeled my antipathy for the vast amount of email PR that I receive each week into something vaguely constructive. It’s an article with the self-explanatory title “How to Use Email to Promote Your Music Without Alienating Your Audience.” It’s aimed at musicians who use email to promote their own music (“When It Feels Awkward, Quote Other People”), but there’s no reason the suggestions (“Links, Not Attachments,” “Garbage Out, Garbage In”) aren’t applicable more broadly.

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