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SOUND RESEARCH LOG: Music Wars, Shock and Awe

Samsung has a music service. It’s called Milk. They brought in some heavy hitters — especially heavy in combination — to assert this, via venturebeat.com:

While the majority of people may be happy with the plethora of options available when it comes to streaming music, Samsung would like to remind you about its own service, Milk Music.

Case in point, Samsung is debuting a new TV commercial today to help promote Milk. And as you can see from the video embedded below, it contains a handful of popular music artists performing their songs, including Childish Gambino (a.k.a. Donald Glover) in his underwear, Chromeo, John Legend, Iggy Azalea, Cold War Kids, Lady Antebellum, and Little Dragon. The commercial itself probably cost a boatload of money to produce, as is customary for Samsung.

By Marc Weidenbaum

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