My 33 1/3 book, on Aphex Twin's Selected Ambient Works Volume II, was the 5th bestselling book in the series in 2014. It's available at Amazon (including Kindle) and via your local bookstore. • F.A.Q.Key Tags: #saw2for33third, #sound-art, #classical, #juntoElsewhere: Twitter, SoundCloud, Instagram

Listening to art.
Playing with audio.
Sounding out technology.
Composing in code.

SOUND RESEARCH LOG: Pharmaceuticals Are Technologies Are Pharmaceuticals

Kind of fascinating that the manufacturer of an over-the-counter sleep aid might create brand extensions that include white noise machines:

Procter & Gamble Co. Chief Financial Officer Jon Moeller piqued curiosity when he told an investor conference last month that the company was preparing to enter a new category in the next six months and “introduce a new and far superior method of addressing a chronic consumer issue.”

Based on the company’s trademark filings, a strong candidate, at least for the latter, appears to be a line of products that make it easier to sleep. Several of its recent trademark filings relate to an expansion of the ZzzQuil brand the company launched in 2012 into what would be a range of new sleep-aid products. Among the categories P&G filed to cover with the ZzzQuil and ZzzPads name in February are “electronic sound generators for producing ambient sounds for promoting sleep,” light-therapy units and aromatherapy pads specially adapted for creating scents for electric vaporizers, electric fans, air purifiers and humidifiers.

Via Zack Neff at adage.com.

This entry cross-posted from the Disquiet linkblog project sound.tumblr.com.

By Marc Weidenbaum

Tags: , , , , , , / Comment: 1 ]

One Trackback

  • By Always on, always listening | MAIERMOUL on November 16, 2015 at 2:28 pm

    […] to sound.tumblr.com have included whether water sounds different based on its temperature, an over-the-counter sleep aid that is expanding into the realm of white-noise machines, and the fading glory of Italian dance halls. One ongoing thread of obsession is devices whose […]

Post a Comment

Your email is never published nor shared. Required fields are marked *

You may use these HTML tags and attributes <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

*
*

Subscribe without commenting