My 33 1/3 book, on Aphex Twin's Selected Ambient Works Volume II, was the 5th bestselling book in the series in 2014. It's available at Amazon (including Kindle) and via your local bookstore. • F.A.Q.Key Tags: #saw2for33third, #sound-art, #classical, #juntoElsewhere: Twitter, SoundCloud, Instagram

Listening to art.
Playing with audio.
Sounding out technology.
Composing in code.

What Sounds Looks Like: Brands of Sounds

Blackboard edition

Remains of the day. This is the blackboard at the end of the class this past Wednesday, week 11 of 15 in the undergraduate course I teach on sound in the media landscape. Week 11 marks the start of the third and final arc of the course. Arc one is “Listening to Media,” three weeks on learning to pay attention with and to one’s ears. Arc two is “Sounds of Brands,” from which the course takes its name; in it we discuss how things (companies, products, services, etc.) express themselves in sound (jingles, product design, retail design, etc.). Arc three of the course is “Brands of Sounds,” which flips the second arc on its head. We look at how things related to sound (musical instruments, headphones, streaming services, record labels, bands) express themselves in non-sonic ways. This begins with a discussion of what sound looks like. The lengthy class discussion yielded this mid-period Basquiat.

By Marc Weidenbaum

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