A lot of the class that I teach about the role of sound in the media landscape focuses on exploring the sonic aspects of organizations, enterprises, and products. This following bit is a good example of a company doing just that:
How does hot water differ from cold water, sonically. NPR listened in as the British firm Condiment Junkie set out to answer the question, in the service of a Twinings Tea advertisement.
Here is a set of examples of their research:
The marketers wanted to know: Would it be possible to make that noise itself more appealing? Can people hear the difference between a hot cup of tea being poured and, say, a cold beer? And is it possible to make a hot drink sound hotter or a cold drink sound more refreshing?
So they did an experiment. They played sounds of hot and cold water being poured into glasses and asked people to guess: hot or cold? The results were kind of insane. Ninety-six percent of people can tell the difference between hot and cold, just by the sound.
Scott King of Condiment Junkie on the takeaway:
“There tends to be more bubbling in a liquid that’s hot,” he explains. “As you have more bubbling, you tend to get higher frequency sounds from it.”
This entry cross-posted from the Disquiet linkblog project sound.tumblr.com.