A marketing proposal submitted to the New Museum of Contemporary Art (newmuseum.org), along with the reason the idea was rejected:
IDEA (Wolff Olins): Have a small speaker playing a recording that announces the names of lead donors. REASON REJECTED: Could be mistaken for a sound-art installation.This is one of five such marketing idea/rejection pairings listed in the November 2007 issue of the magazine CondÃ© Nast Portfolio (portfolio.com). The ideas were submitted by the firms Wolff Olins (wolffolins.com) and Droga5 (droga5.com). More on the museum, which re-opens in its new Manhattan location on December 1, at portfolio.com.