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Listening to art. Playing with audio. Sounding out technology. Composing in code. Rewinding the soundscape.

Quote of the Week: Sound Marketing

A marketing proposal submitted to the New Museum of Contemporary Art (, along with the reason the idea was rejected:

IDEA (Wolff Olins): Have a small speaker playing a recording that announces the names of lead donors. REASON REJECTED: Could be mistaken for a sound-art installation.
This is one of five such marketing idea/rejection pairings listed in the November 2007 issue of the magazine Condé Nast Portfolio ( The ideas were submitted by the firms Wolff Olins ( and Droga5 ( More on the museum, which re-opens in its new Manhattan location on December 1, at

By Marc Weidenbaum

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