Quote of the Week: Sound Marketing

A marketing proposal submitted to the New Museum of Contemporary Art (newmuseum.org), along with the reason the idea was rejected:

IDEA (Wolff Olins): Have a small speaker playing a recording that announces the names of lead donors. REASON REJECTED: Could be mistaken for a sound-art installation.
This is one of five such marketing idea/rejection pairings listed in the November 2007 issue of the magazine Condé Nast Portfolio (portfolio.com). The ideas were submitted by the firms Wolff Olins (wolffolins.com) and Droga5 (droga5.com). More on the museum, which re-opens in its new Manhattan location on December 1, at portfolio.com.

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