The SoundCloud account of Ghost, the beat master — that’s the account name: “Ghost, the beat master” — is fairly new. There have been four tracks posted in the last few weeks since it opened for business. It follows one account itself, and it has four followers so far. (It would have five, but SoundCloud limits you to 2,000 follows, and I’ve maxed out. Somehow I’ve managed 2,002, but it won’t budge further. I need to delete an account from my feed for every one I add. It’s a hassle. But SoundCloud has bigger problems these days than my streaming appetite.)
The tracks by Ghost are all beats, not beats in the generic sense, but beats in the sense that they’re intended for re-use, perhaps most expectantly by vocalists, but also to serve some alternate commercial purpose, like backing an advertisement, or providing some drama to a short bit of filmmaking. The tracks are solid. They come with tags distinguishing the genres (two “trap,”” one “Electronic EDM,” one “Hip-hop &rap”), but they’re of a piece. The downbeat is hit hard. The tempo is attractively slow. All of them could be considered, to varying degrees, instrumental hip-hop. Vocal utterances, largely non-verbal but occasionally slurred statements, are part of the mix, more texture than text. “Trap, set & match” is dirge-like, with gunfire and suttering digital snares. “Sample secundo” adds an arcade flair. “Process” layers in sludgy horns — think early DJ Premier — and enough voices to suggest a street scene. And, with a touch of Kanye West’s (and others’) favor for sped-up shrill melismas, “Bad BPM” plays with anthemic keyboard horns and drum trills. More genre-dedicated listeners will catch references lost on me, no doubt.
The account is very much a calling card, with an email address for potential transactions. “Trap, set & match” may be the highlight. It has silences the others avoid, and drops in samples as much for atmosphere as for rhythmic accent: