New Disquietude podcast episode: music by Lesley Flanigan, Dave Seidel, KMRU, Celia Hollander, and John Hooper; interview with Flanigan; commentary; short essay on reading waveforms. • Disquiet.com F.A.Q.Key Tags: #saw2for33third, #field-recording, #classical, #juntoElsewhere: Twitter, SoundCloud, Instagram

Listening to art. Playing with audio. Sounding out technology. Composing in code. Rewinding the soundscape.

Teaching “Sounds of Brands” (2020), Week 1 of 15

This past Wednesday, February 5, 2020, was the first class meeting of Sounds of Brands / Brands of Sounds: The Role of Sound in the Media Landscape, a course I’ve been teaching since 2012 in San Francisco at the Academy of Art. The course is about the ways things express themselves through sound, and by “things” I mean companies, products, services, and so forth. It can be everything from the sound design of an electric vehicle to the jingle of a fast-food restaurant to the music played in a retail establishment. How sound is employed as a form of expression in the marketplace, especially beyond the realm of pop-music storytelling, is what we explore each week.

I’m hopeful to find the time this semester to detail the class sessions here on Disquiet.com, but I also know I’ve tried and failed every semester so far. I’ve occasionally started off strong, and then the realities of teaching, and work beyond school, and life beyond all of that become reality, and the posts pretty soon fade out. I’ve documented the first week of class several times in the past, so the point of today’s post — as I get tomorrow’s class materials together — is primarily to link to those posts (2012, 2015, 2016).

To recap in brief, the course is divided into three sections, as depicted in the above chart. We spend the first three weeks on Learning to Listen (aka Listening to Media); the following six weeks on the core of the course, Sounds of Brands; and then the final six weeks on the opposite proposition, Brands of Sounds, or how things related to sound (headphones, music equipment, streaming services, record labels, etc.) express themselves in non-sonic ways.

Up top is what the blackboard looked like at the end of the first day of class. The writing seen here is a repository of notes, not a structured document. I’ll unpack some of that here:

“Sound Journal” refers to the centerpiece of the homework: writing four times a week in a diary about one’s experience of and thoughts about sound.

Below that are things like “laugh -> ha” and “keyboard -> click,” a list of a half dozen or so correlations between “things” and “the sounds things make.” That’s the result of the opening exercise in the course, when students sit for 10 minutes and write down every sound they hear. There are various things that come out of the exercise, among them an opportunity to discuss the difference between object and emission. To understand that saying “car” isn’t sufficient to describe the sound a car makes is an important lessons for a student just beginning to explore sound.

The note about onomatopoeia is pointing out that several of the things people heard (the list originated as bits of the students’ work in the exercise) that much of the description is quite literally a verbal expression of the sound. But some achieve a greater, more verbal level of detail, such as the “deep, guttural” sound of a motorcycle, and the “high-pitched, repetitive beeping” of a truck backing up.

The list in the upper left-hand corner contains elements the students noted in a series of TV commercials that, creatively, employ everyday noise sources (keyboards, pencils, coffee, books) to recreate the melody of a classic jingle.

Other terms, such as “soundscape” and “anechoic,” will be discussed more in week two, which happens tomorrow. I’ll try to get the time to report back on that class meeting, and the others as the semester proceeds. There are 15 weeks in all, 16 if you include spring break. There is one class meeting each week, and it lasts roughly three hours, a mix of lecture, discussion, and in-class exercises. Students than have nine hours of homework outside of class. If you’d like a copy of the syllabus outline, shoot me an email at [email protected]

By Marc Weidenbaum

Tags: , / Comments: 2 ]

Post a Comment

Your email is never published nor shared. Required fields are marked *

You may use these HTML tags and attributes <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

*
*

Subscribe without commenting

  • about

  • Marc Weidenbaum founded the website Disquiet.com in 1996 at the intersection of sound, art, and technology, and since 2012 has moderated the Disquiet Junto, an active online community of weekly music/sonic projects. He has written for Nature, Boing Boing, The Wire, Pitchfork, and NewMusicBox, among other periodicals. He is the author of the 33 1⁄3 book on Aphex Twin’s classic album Selected Ambient Works Volume II. Read more about his sonic consultancy, teaching, sound art, and work in film, comics, and other media

  • Field Notes

    News, essays, surveillance

  • Interviews

    Conversations with musicians/artists/coders

  • Studio Journal

    Video, audio, patch notes

  • Projects

    Select collaborations and commissions

  • Subscribe



  • Current Activities

  • Upcoming
    • December 13, 2022: This day marks the 26th anniversary of the founding of Disquiet.com.
    • January 6, 2023: This day marked the 11th anniversary of the start of the Disquiet Junto music community.

  • Recent
    • April 16, 2022: I participated in an online "talk show" by The Big Conversation Space (Niki Korth and Clémence de Montgolfier).
    • March 11, 2022: I hosted a panel discussion between Mark Fell, Rian Treanor and James Bradbury in San Francisco as part of the Algorithmic Art Assembly (aaassembly.org) at Gray Area (grayarea.org).
    • December 28, 2021: This day marked the 10th (!) anniversary of the Instagr/am/bient compilation.
    • January 6, 2021: This day marked the 10th (!) anniversary of the start of the Disquiet Junto music community.
    • December 13, 2021: This day marked the 25th (!) anniversary of the start of the Disquiet Junto music community.
    • There are entries on the Disquiet Junto in the book The Music Production Cookbook: Ready-made Recipes for the Classroom (Oxford University Press), edited by Adam Patrick Bell. Ethan Hein wrote one, and I did, too.
    • A chapter on the Disquiet Junto ("The Disquiet Junto as an Online Community of Practice," by Ethan Hein) appears in the book The Oxford Handbook of Social Media and Music Learning (Oxford University Press), edited by Stephanie Horsley, Janice Waldron, and Kari Veblen. (Details at oup.com.)

  • My book on Aphex Twin's landmark 1994 album, Selected Ambient Works Vol. II, was published as part of the 33 1/3 series, an imprint of Bloomsbury. It has been translated into Japanese (2019) and Spanish (2018).

  • disquiet junto

  • Background
    Since January 2012, the Disquiet Junto has been an ongoing weekly collaborative music-making community that employs creative constraints as a springboard for creativity. Subscribe to the announcement list (each Thursday), listen to tracks by participants from around the world, read the FAQ, and join in.

    Recent Projects

  • 0555 / A Simple Timer / The Assignment: Simplify by a factor of 5.
    0554 / Cage Chord / The Assignment: Riff on a chord by John Cage.
    0553 / Break That Cycle / The Assignment: Record in a steady tempo but break it on occasion.
    0552 / The Radio in My Life / The Assignment: Record music in response to a John Cage and Morton Feldman conversation.
    0551 / The Bends / The Assignment: Get less strict about something you're strict about.

  • Full Index
    And there is a complete list of past projects, 555 consecutive weeks to date.

  • Archives

    By month and by topic

  • [email protected]

    [email protected]

  • Downstream

    Recommended listening each weekday

  • Recent Posts