A Pox on the Inbox

PR at scale

If I haven’t replied to your request for coverage, this screenshot from Gmail is why. I do want to hear your music — but I also want to hear other people’s music, and the less time I spend in correspondence, the more time I can spend listening. Thanks.

I set up filters in Gmail by email account (labels and PR firms, and for some artists, too). They’re in declining order of likely interest. I have them automatically bypass my inbox.

And to further clarify: No way I’ll read them all. I take a peek in declining order, and occasionally clean them out. I search for “http://bandcamp.com/yum” and mostly pay attention to level 0 and 1. A search in others (“soundtrack,” “ambient,” etc.) might yield something.

Not shown, simply because it’s much further down in the list of my email folders/labels: the 11,811 that automatically bypassed my inbox because they’re from Bandcamp.

I feel bad about complaining, because there’s tons of great stuff in there. As burdens go, it’s an embarrassment of riches. What’s not great is (1) people who re-add me to their subscriptions lists after I unsubscribe and (2) people who check back repeatedly.

What’s also sometimes burdensome is the natural sympathy one acquires for musicians who put all their time into releasing albums and tracks, only for them to face so many hurdles for it to get much an audience.

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