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Listening to art. Playing with audio. Sounding out technology. Composing in code. Rewinding the soundscape.

sound.tumblr.com: mute buttons, dog whistles, music libraries

Recent links associated with "Sounds of Brands / Brands of Sounds" research

There’s a new Disquiet.com side project, or side blog, over at sound.tumblr.com. As noted here on July 6, it’s a collection of lightly annotated links associated with a class I’m teaching this fall at the Academy of Art in San Francisco, titled “Sounds of Brands / Brands of Sounds.” There was a period shortly after the launch of the sound.tumblr.com site when I thought about dispensing with it, and just collecting that material here on Disquiet.com. But then I decided otherwise. Though much of the material makes sense on Disquiet.com, much of it would be significantly tangential, so for the time being I think I’ll just create standalone posts here on occasion, maybe once a week or twice a month, that link through to highlighted posts from the Tumblr site.

Recent posts include controversy over mute buttons on video ads at gas-station pumps, the concept of the “ad hit” (a band’s song that is perceived a hit as an ad, not simply because of an ad), an article in The Believer by Lindsay Zoladz on the concept of the music library (broadly defined as the clip art archive of sound), a BBC history of the music library, thoughts on a video of Paul Weller of the Jam playing on the stage of a clothing store in New York on the site of what had been CBGB, the question of whether the playlist is the new jingle (in light of an announcement by Spotify, the music-streaming service, that it will develop recommended listening collated by large-scale brands), a condom manufacturer’s attempt to quasi-scientifically determine the best song for a couple, Audi’s development of car noises for its silent cars, commercials that reportedly contain sounds only dogs can hear, visualizations of surround-sound theaters, and a contest to develop a “mnemonic sound.”

By Marc Weidenbaum

Tag: / Comments: 2 ]

2 Comments

  1. Greg
    [ Posted July 16, 2012, at 1:41 am ]

    Hi Marc – This is a great teaching tool you might find useful http://lore.com/

    • Marc Weidenbaum
      [ Posted July 16, 2012, at 3:50 pm ]

      Thanks, Greg. I will check it out.

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  • Marc Weidenbaum founded the website Disquiet.com in 1996 at the intersection of sound, art, and technology, and since 2012 has moderated the Disquiet Junto, an active online community of weekly music/sonic projects. He has written for Nature, Boing Boing, The Wire, Pitchfork, and NewMusicBox, among other periodicals. He is the author of the 33 1⁄3 book on Aphex Twin’s classic album Selected Ambient Works Volume II. Read more about his sonic consultancy, teaching, sound art, and work in film, comics, and other media

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